Cultural Experience
Food connects people and allows us to experience different cultures. That’s why, in our vision, it is essential for chefs to immerse themselves in cultural experiences before creating a dish — to truly understand the story, emotions, and traditions behind every flavor.
Local Food
Visit of
As part of the cultural immersion program, the chefs visited Al Afrah Restaurant in Riyadh to enjoy a traditional Saudi breakfast, discovering local flavors and morning rituals that inspire the country’s culinary heritage.
The History
Masmak Fort
The chefs visited the historical Masmak Fort in Riyadh, exploring the roots of Saudi history and culture. This experience offered valuable insight into the Kingdom’s heritage, deepening their understanding of the traditions that inspire Saudi cuisine.
The Souq
Al Zel Market
The chefs explored Al Zel Souq, Riyadh’s historic marketplace known for its vibrant atmosphere, traditional crafts, and aromatic spices. The visit allowed them to experience authentic Saudi culture firsthand, connecting the culinary journey with the roots of local traditions
Saudi Food Festival
Explore the Local taste
The team took part in the Saudi Food Festival, a major national event highlighting the richness of Saudi gastronomy. Through live cooking shows, tasting sessions, and cultural interactions, chefs showcased local ingredients and regional recipes, promoting the fusion between tradition and modern culinary innovation.
The Old Town
AlUla
The chefs visited the Old Town of AlUla, a remarkable historical site where ancient stone and mud-brick houses tell the story of centuries of Arabian civilization. Walking through its narrow alleys offered an authentic glimpse into Saudi heritage, connecting culinary inspiration with the region’s deep cultural roots.
The Canyons
AlUla
The chefs explored the canyons and monumental rock formations of AlUla, one of Saudi Arabia’s most stunning natural landscapes. Surrounded by majestic sandstone cliffs and ancient carvings, the visit offered a moment of reflection and inspiration, linking the beauty of nature with the creativity expressed in their culinary art.
The Bedouin Experience
Desert Camp
The chefs immersed themselves in a Bedouin experience in the heart of the desert, discovering the timeless traditions of nomadic life. Around the campfire, they shared local dishes, listened to stories of the desert, and learned about the deep connection between nature, culture, and Saudi hospitality — a moment that perfectly reflected the spirit of culinary diplomacy.